Creative Services + Capabilities

Peruse the drop-down menus below to learn more about pricing, timelines, scope, and capabilities.

And when you’re ready, fill out a Project Inquiry Form!

Logo and Visual Brand
Identity Design

  • While much of what makes up a brand is your audience’s opinion and feeling toward your business, what it offers, and how it operates, that ever-evolving impression would be difficult without the proper tools to identify and communicate all of the above.

    Supported by the foundation of your brand framework, a strategic and comprehensive identity system is designed to build brand recognition, loyalty, and trust, converting your audience into customers and helping your business grow.

  • Starting at $6,000, each Visual Brand Design project will be custom quoted based on desired scope and timeline.

    A 50% deposit is required upon booking with remaining balance paid following an agreed upon payment schedule and before final deliverables are handed over.

    6-12 weeks is the average lifespan of a Visual Brand Design project for a small to medium sized business. Timelines vary depending on scope, complexity and rate of communication from client. An estimated timeline will be provided with project proposal.

  • The following deliverables are included in every Visual Brand Design project:

    • Primary logo + secondary logo

    • Up to 3 supporting marks

    • Color palette

    • Font selections (subject to additional licensing fees)

    • Up to 2 brand patterns or illustrations (client’s choice)

    • Social media assets (profile + banner graphic)

    • Business card design (or another stationary item of choice; final print-ready artwork supplied for up to 5 employees)

    • All marks and elements delivered in popular file formats (png, jpeg, svg, eps)

    • Brand Style Guide outlining specifications and proper use of each asset included in the scope

    The following can be added onto the scope with cost reflected in custom quote:

    • Additional marks beyond what’s included in the standard scope

    • Additional brand patterns and/or illustrations beyond what’s included in the standard scope

    • Custom icon system

    • Additional social media graphics such as templated posts that can be edited by the client

    • Business stationery design beyond what’s included in the standard scope

    • Photography style direction (using examples only, not actual brand photography)

    • Art Direction for brand photography photoshoot with a professional photographer

Print Collateral and
Packaging Design

  • The opportunities to effectively deploy your visual brand assets are endless, from stationery items to marketing materials, and product packaging.

    With experience in print and editorial design, Linsey is well-versed in production processes including digital, offset, and wide-format printing, and can work with fabricators to offer a range of custom options to help your business stand out along retail shelves, at trade shows and networking events, in direct-mail marketing campaigns, and beyond.

  • Due to varying scopes and complexities, this service is quoted on a per-project basis. Depending on the estimated cost, a deposit may be due upon booking with the remaining balance paid following an agreed-upon payment schedule and before final deliverables are handed over.

    Timelines vary depending on scope, complexity and rate of communication from client and any other involved parties such as a fabricator. An estimated timeline will be provided with project proposal.

  • Each print or packaging piece will go through a concept, design, revision, and production prep phase.

    Specific capabilities include but are not limited to:

    • Business cards and other stationary items

    • Marketing collateral (i.e. brochures, pamphlets, direct mail, handouts)

    • Promotional products + branded merchandise

    • Labels, stickers, tape

    • Custom direct-print packaging

    For an additional fee, Linsey will act as a liaison between you and the fabricator from concept to final production.

Web/Digital User Interface Visual Design

  • Similar to interior elevations and renderings that guide builders on the design aspects of a construction project, UI Visual Design focuses on the visual layout and components of a website, mobile app, or digital device.

    From page layout and navigation design to colors, fonts, button styles, and more, this service relieves web developers from the creative pressure while ensuring your digital presence effectively supports and communicates your brand.

    *Note: This service does not include Website Building/Development.

  • Starting at $3,500, this services is quoted per-project based on size and complexity of the site and project scope.

    A 50% deposit is required upon booking with remaining balance paid following an agreed upon payment schedule and before final deliverables are handed over.

    6-12 weeks is the average lifespan of a UI Visual Design project for a small to medium sized business with a modest number of web pages needing designed. Timelines vary depending on scope, complexity and rate of communication from client and any other involved parties such as the developer. An estimated timeline will be provided with project proposal.

  • The following deliverables are included in every UI Visual Design project:

    • 1-2 initial design concepts

    • Up to 2 rounds of revisions to narrow down the overall direction and aesthetic

    • Detailed mockups of up to 10 web pages or app screens that demonstrate the final appearance, page layout, navigation, interactive components like buttons and text fields, and the use of colors, fonts, imagery and other visual elements

    • UI Visual Style Guide that specifies sizes, effects, actions, color, placement, and other details of each component for your developer to reference during website/app/software development

    The following can be added onto the scope with cost reflected in custom quote:

    • Custom designed icons to be used throughout the website/app/device

    • Stock photography, art, or video

    • Mockups of additional pages/screens beyond the 10 already included

    • On-going collaboration with your web development team

G R A P H I C

Editorial and
Presentation Design

  • From consumer and trade magazines to catalogs and literary works, this service spans cover design to full interior formatting of print and digital publications. Experience working alongside edit staff, imaging and production teams, marketing professionals, and publishers has equipped Linsey with a skill set ranging from editorial planning and general art direction to data representation and infographics, ad design, and pre-press procedures.

    Similar to publication design, Linsey can provide visuals to enhance any professional presentation such as investor pitch decks, B2B proposals, design books for designers, developers/realtors, manufacturers, and more. Whether print or digital, visually compelling and articulate materials can have a powerful impact on the outcome of any presentation.

  • Editorial and Presentation Design projects are individually quoted based on size, complexity, scope, and timeline.

    Depending on the estimated cost, a deposit may be due upon booking with the remaining balance paid following an agreed-upon payment schedule and before final deliverables are handed over.

    Timelines vary depending on scope, complexity and rate of communication from client and any other involved parties.

  • Specific capabilities and experience include but are not limited to:

    • Cover Design (magazine, catalog, book)

    • Interior Layout (magazine, catalog, book)

    • Advertisement Design

    • Digital Issue Page Layout

    • Editorial Planning

    • General Art Direction

    • Custom Illustration

    • Data Visualization and Infographics

    • Pre-press Procedures

    • Investor Pitch Decks (digital or print)

    • In-Depth Proposals

    • Design Books for Designers, Manufacturers, and Real Estate Developers

    • Business Reports

Signage and Way-finding Systems Design

  • This layered service merges graphic design, architecture, art, lighting, landscaping, and other fields to enhance the user experience of an interior or exterior space. Well-designed signage and way-finding systems successfully accomplish three things:

    Communicates Information – Where a visitor is physically situated within the space and why, where in that space they need/want to go, and how to find their way there

    Communicates Identity – Who’s space are they in, what kind of experience they can expect

    Connects People to Place – What experience are they associating with their time in that space, and what makes them want to return


    To offer creative, safe, and accessible solutions, Linsey leverages her education, experiences, and skill sets in building design and general construction, codes and regulations, fabrication practices, material performance, and interior and graphic design.

  • What should we know about the services you provide? Better descriptions result in more sales.

  • Each project will go through a concept, design, revision, and production prep phase.

    Specific capabilities and experience include but are not limited to:

    • Exterior Monument Signs

    • Exterior Free-Standing and Building Signage

    • Exterior/Interior Way-finding Systems and Directional Signage

    • Window, Door, and Floor Graphics

    • Retail Merchandising Graphics

    • Machinery/Equipment Graphics

    • Vehicle Wraps and Decals

Environmental Graphics and Mural Design

  • Extending beyond your basic signage, this layered service merges graphic design, architecture, art, lighting, landscaping, and other fields to enhance the user experience of an interior or exterior space. Well-designed environmental graphics – sometimes referred to as experiential graphics – successfully accomplishes three things:

    Communicates Iinformation – Where a visitor is physically situated within the space and why, where in that space they need/want to go, and how to find their way there

    Communicates Identity – Who’s space are they in, what kind of experience they can expect

    Connects People to Place – What experience are they associating with their time in that space, and what makes them want to return

    This highly customized service encompasses distinct but overlapping areas of focus including way-finding systems and placemaking, retail display, exhibition design, mural design, branded spaces, and more, and typically incorporate marketing and advertising efforts.

  • Due to varying scopes and complexities, this service is quoted on a per-project basis. Depending on the estimated cost, a deposit may be due upon booking with the remaining balance paid following an agreed-upon payment schedule and before final deliverables are handed over.

    Timelines vary depending on scope, complexity and rate of communication from client and any other involved parties such as fabricators, permitting offices, and general contractors. An estimated timeline will be provided with project proposal.

  • Each Environmental Graphics project will go through a concept, design, revision, and production prep phase.

    Specific capabilities and experience include but are not limited to:

    • Exterior/Interior Branded Graphics

    • Exterior/Interior Mural Designs

    • Window, Door, and Floor Graphics

    • Retail Merchandising Graphics

Custom Artwork and Surface Pattern Design

  • What if you could further support your brand’s story through custom wallpaper or upholstery? From your place of business to products and packaging, Linsey offers custom artwork and surface pattern design intended to thoughtfully accent your company’s personality.

  • Custom Artwork, Illustration or Surface Pattern Design is typically quoted per design with rates ranging from $500 - $5,000+ depending on complexity, usage, exclusivity, and other factors.

    Linsey will maintain copyrights to all custom illustration and surface pattern designs and will remain available for licensing outside of client’s usage. Client will have the option to purchase the copyrights and/or enter a licensing agreement for their design(s).

    Timelines vary depending on scope, complexity and rate of communication from client. An estimated timeline will be provided with project proposal.

    —

    Are you a retailer, product designer, or manufacturer? Contact Linsey directly about upcoming licensing opportunities by emailing your inquiry to hello@linseygray.com.

  • Each illustration or surface pattern design will go through a concept, design, revision, and production prep phase.

    If multiple applications are intended for a single pattern design, additional file prep may be needed for various material and fabrication processes, which may require additional design fees.

    Specific pattern applications include but are not limited to:

    • Domestics - bedding, bath, kitchen, tabletop (soft goods and hard goods)

    • Wallcovering - paper-, vinyl-, and fabric-based, acoustic paneling, printed murals

    • Floorcovering - carpeting, area rugs/runners, tile, printed rubber and vinyl

    • Paper Products - gift wrap/tissue/bags/boxes, party goods, decorations, stationary, packaging

    • Textiles - crafts, upholstery, apparel

Exhibit and Retail
Display Design

  • Custom-designed displays tailored to your specific product lines paired with strategic lighting, artful windows, and supporting graphics can significantly improve sales and provide a customer experience unique to your business that strengthens their connection to your brand.

  • Display and Exhibit Design projects are custom quoted based on scope, timeline and complexity.

    Timelines vary due to project size and scope, whether or not any construction or manipulation of utilities is involved, project complexity, and outside factors such as local permitting offices, contractors, fabricators and vendors.

  • Each project varies and could include, but are not limited to, the following:

    • Custom Product Display Design

    • Window Display Design

    • Custom Art Installation Design

    • Interactive Display Design

    • Point-of-Purchase Design

    • Visual Merchandising/Product Styling

I N T E R I O R 

Architectural and Product Renderings

  • Sourcing her educational and professional training, Linsey offers 2D and 3D interior and exterior renderings to architects, builders, developers, designers, and product manufacturers. Whether digital or hand-drafted, detailed drawings and artful vignettes are highly effective visual aids when proposing design intent to clientele, investors, and fabricators.

  • Architectural and Product Renderings are typically quoted per drawing or per drawing set with rates ranging from $500 - $5,000+ depending on the type of rendering(s)/drawing(s) requested, their complexity, and other factors.

    Depending on the estimated cost, a deposit may be due upon booking with the remaining balance paid following an agreed-upon payment schedule and before final deliverables are handed over.

    Timelines vary depending on scope, complexity and rate of communication from client. An estimated timeline will be provided with project proposal.

  • Linsey offers a variety of rendering styles for building interiors and exteriors, as well as products such as furniture. Specific capabilities and experience include but are not limited to:

    • Hand Drawn 2D renderings and vignettes

    • Hand-drafted plans, elevations, and axonometric views

    • Digital 3D renderings

    • Digital plans, elevations, and axonometric views

    • Hand-sketched plans, elevations, and vignettes

Commercial & Hospitality Interior Design

  • From retail, medical, and restaurant design collaborations with HIVE Collective to unique hospitality and vacation rental design, clients are provided with a new or refreshed environment designed in a beautifully functional way, keeping in mind the space, the brand, and the people connected to it.

  • Commercial Interior Design projects are custom quoted based on design team members, scope, timeline, and complexity.

    Timelines vary greatly due to project size and scope, whether or not it is a new construction, full or partial remodel, or a simple upfit, complexity and outside factors such as local permitting offices, contractors, fabricators and vendors. Simple upfits and small remodels can take 3 to 6 months while larger renovations and new construction projects can span 1 to 3+ years.

  • Each Commercial Interior Design* project varies but most involve a standard scope that include but are not limited to the following:

    • Initial concept design

    • Refined design intent

    • General space planning

    • Lighting and materials plans

    • Materials, furnishings, and fixtures selections and scheduling

    • Artwork and accessories selections

    • Detailed renderings and other drawings and documentation as needed

    • Custom Built-Ins and Display Designs

    • Visual Merchandising

    • Design-Build consultation with fabricators and contractors from concept to completion

    • Installation of furnishings and accessories

Creative Built-Ins and Installations Design

  • Creative displays, seating, dimensional artwork, and other custom features can create memorable moments unique to your brand while providing solutions specific to your day-to-day operation needs. From working around architectural hurdles in the renovation of an older building to coming up with out-of-the box ideas for a new construction project, collaborating with skilled carpenters and fabricators opens up a world of possibilities!

  • These projects are custom quoted based on scope, timeline and complexity.

    Timelines vary due to project size and scope, whether or not any construction or manipulation of utilities is involved, project complexity, and outside factors such as local permitting offices, contractors, fabricators and vendors.

  • Each project varies and could include, but are not limited to, the following:

    • Custom reception desk, restaurant order counter, or POS station

    • Custom shelving and display areas

    • Custom built-in seating and furniture

    • Custom functional storage for staff

    • Custom art installations

Creative Acoustic
Solutions Design

  • The auditory sense easily becomes an afterthought when designing a place of business but can have a big impact on how your customers experience your space.

    Thoughtful the selection and integration of sound-absorbing materials and artwork, artful installations, and other customized solutions can greatly enhance the acoustic performance of any space. Our collaborating fabricators are well-versed in the science of sound and eager to help find the most effective and creative solution.

  • These projects are custom quoted based on scope, timeline and complexity.

    Timelines vary due to project size and scope, whether or not any construction or manipulation of utilities is involved, project complexity, and outside factors such as local permitting offices, contractors, fabricators and vendors.

  • Each project varies and could include, but are not limited to, the following:

    • Custom or sourced artwork with sound-absorbing properties

    • Custom art installations that double as acoustic aid

    • Dimensional wall and ceiling murals

    • Custom integration of acoustic material within/under/behind furnishings, built-ins, and building structure

Learn more about our process and studio policies here.

Featured Projects

We Are Hands-On

Rather than depending on sales staff to accurately translate your vision and needs to the art and production teams, Linsey and her collaborators work directly with you from consultation to completion. Detailed creative briefs, careful listening, and thorough feedback sessions ensure a clear understanding of your business goals.

We Are Transparent

We begin each project and new scope of work with a proposal that carefully outlines all deliverables and expectations of our role as well as that of the client. We never make assumptions or diverge from your proposal without your knowledge and approval.

We Are Communicative

Regular interaction with you is an essential part of our process. From consultation and onboarding, and throughout each phase of the project, Linsey provides a bi-weekly progress report to ensure project tasks remain on schedule and keep you apprised throughout the project’s lifespan.

We Are Accountable

Our job is to support your company’s success by crafting thoughtful and strategic deliverables that work best for your business, your staff, and your customers. Linsey and her collaborators stand behind their services, stick to their schedules, and honor their commitment to each client.

Linsey Puckett, Linsey Gray Creative / Gini Marshall, HIVE Interior Design

Bringing various talents together to provide the best team with the best solutions for your project.

Specializing in retail, restaurant, medical, and hospitality design, HIVE Collective’s mission it is to provide transformational full-service support for your business growth. We are passionate about innovative solutions and appreciate unique talents. Together, we push the limits of design by introducing a multitude of details that create harmonious experiences. Through a boutique approach, we craft beautiful and functional environments that keep in mind the space and the brand and people connected to it.