While much of what makes up a “brand” is your audience’s opinion and feeling toward your business, what it offers, and how it operates, that ever-evolving impression would be difficult without the proper tools to identify and communicate all of the above. Supported by the foundation of your brand framework, a strategic and comprehensive identity system is designed to build brand recognition, loyalty, and trust, converting your audience into customers and helping your business grow.

The following deliverables are included in every Visual Brand Design project:

• Creative input on naming/renaming your brand as needed

• Primary logo + secondary logo

• Up to 3 supporting marks

• Color palette

• Font selections (subject to additional licensing fees)

• Up to 2 brand patterns or illustrations (client’s choice)

• Social media assets (profile + banner graphic)

• Business card design (or another stationary item of choice; final print-ready artwork supplied for up to 5 employees)

• All marks and elements delivered in popular file formats (png, jpeg, svg, eps)

• Brand Style Guide outlining specifications and proper use of each asset included in the scope

The following can be added onto the scope with cost reflected in custom quote:

• Additional marks beyond what’s included in the standard scope

• Additional brand patterns and/or illustrations beyond what’s included in the standard scope

• Custom icon system

• Additional social media graphics such as templated posts that can be edited by the client

• Business stationery design beyond what’s included in the standard scope

• Art Direction for brand photography photoshoot with a professional photographer

• Web Page Mockups that you or a web developer can reference in designing or updating your website to reflect your new visual brand identity

• Creative Copywriting

Starting at $6,000, each Visual Brand Design project will be custom quoted based on desired scope and timeline.

A 50% deposit is required upon booking with remaining balance paid following an agreed upon payment schedule and before final deliverables are handed over.

A 50% deposit is required upon booking and before any design work commences.

The remaining project balance will be due 30 days past the agreed-upon start date.

Delaying the project beyond the agreed-upon start date will not change the remaining balance due date, and may inquire a rescheduling fee to get back onto Linsey’s schedule.

8-12 weeks is the average lifespan of a Visual Brand Design project for a small to medium sized business. Timelines vary depending on scope, complexity and rate of communication from client.

Each project begins with an in-depth questionnaire to help Linsey learn more about the client and their goals for their business. With the completed questionnaire in hand, Linsey will provide 2-4 initial logo concepts for the client to review (brand name must be finalized prior to any visual identity development). The chosen concept will undergo up to 2 rounds of revisions to get it just right. The final version and its coordinating assets will then be delivered to the client in popular file formats along with a comprehensive Brand Style Guide.