Strada Italiano & Social Lounge

A HIVE Collective Collaboration

Favored by locals and tourists alike, Strada Italiano has been identified by its passion for quality Italian cuisine. For more than ten years, the food and service has evoked the spirit of tradition, family, and love for community through the rich recipes passed down from the Cerrato family. HIVE Collective imagined an environment that infuses this spirit and passion into a full sensory dining experience…

Deeply saturated jewel tones, soft luxe textures, old world lighting, and original art will embrace and inspire while maintaining a deep connection to the Italian way of life. Bridging Asheville’s rich Art Deco history and its famed writers and artists with the new era of the 20’s, Social Lounge invites guests to settle in to their environs while enjoying one another’s company. Reminiscent of a century-old speakeasy, cozy seating and warm lighting will create a relaxed environment for casual gatherings, as well as a romantic place to tuck away and reconnect with a loved one. Richly detailed artwork as backdrops combined with soft, layered textures work together to stimulate the senses and provide a feeling of escape.

Our goal was to create two environments that compliment one another while offering unique experiences on their own, presenting guests with the opportunity to dine in the more formal seating areas or transition from dining to the lounge for continued enjoyment.

Design Only. Renovation and Installation TBD.

Linsey’s Scope

In collaboration with HIVE Collective, Linsey and creative colleagues specialize in retail, restaurant, medical, and hospitality design. Passionate about innovative solutions and appreciative of unique talents, they push the limits of design by introducing thoughtful details that create harmonious experiences. Through a boutique approach, clients are provided with a new or refreshed environment designed in a beautifully functional way, keeping in mind the space, the brand, and the people connected to it.
Sourcing her educational and professional training, Linsey offers two-dimensional and three-dimensional interior and exterior renderings to architects, builders, developers, designers, and product manufacturers. Skilled in both digital and hand-drafting techniques, detailed drawings and artful vignettes are highly effective visual aids for these professionals when proposing their design intent to clientele, investors, and fabricators.
In collaboration with HIVE Collective and their combined experience in visual merchandising and showroom design, Display + Exhibit Design* is a highly-customized service that varies from client to client. From custom-built displays tailored to your specific product lines to strategic lighting, artful windows, and supporting graphics, our mission is to improve sales and provide a customer experience unique to your business that strengthens their connection to your brand.