While much of what makes up a “brand” is your audience’s opinion and feeling toward your business, what it offers and how it operates, that ever-evolving impression wouldn’t be possible without the proper tools to identify and communicate all of the above. Supported by the foundation of your brand framework, a comprehensive identity system is designed to support your brand strategy through thoughtfully crafted logo marks, hand-selected colors and fonts, and other visual elements, leaving you fully equipped to build awareness, gain consumer trust, and grow your business.
From business cards and stationary to marketing materials and product packaging, the opportunities to effectively deploy your visual brand identity are endless. Backed by experience in print and editorial design, Linsey is well-versed in production processes including digital, offset and wide-format printing, die-cut templating, color calibration and material selection, offering a range of custom options to help your business stand out along retail shelves, at trade shows and networking events, in direct mail marketing campaigns and beyond.
Similar to a floor plan and materials schedule created to guide building contractors on the design aspects of a construction project, user interface design focuses on the visual layout and components of a website or mobile app. From page structure and navigation design to colors, type hierarchy, button styles and more, this service relieves web developers from creative pressure while ensuring your digital presence effectively supports and communicates your brand.
Typically referring to mass manufactured items such as paper goods and apparel, Linsey offers custom surface pattern design as a unique way to expand brand identity and messaging from thoughtful packaging accents to custom wallpaper or upholstery for a place of business – the latter often incorporated into her commercial design collaborations as part of HIVE Collective. Click here to discover her original collections available for licensing.